The Reasoning:  There is an expression that there is no “free lunch”, and of course that is true. We offer things for free, but we do it with the intention of setting up a long term business relationship. No, we don’t have long contracts.  In fact one of the great things about our company is that most of the services, including the free terminal, can be canceled without a cancellation fee.  We believe that your customer loyalty has to be based on our great service. 

Serving the Client:  We are in it for the long haul and hope you are too.  We are thinking many years down the road. That is the only way it makes sense for us to give things for free.  We also know that by not hindering our merchants with excessive fees and by providing them with the products, software, and services that facilitate their operations, they will have that much greater chance for success.